About HEATHER CATANIA

Heather Catania’s unique point of view has made her one of the most in demand social media innovators and digital content producers in Los Angeles.

Heather Catania shot in Los Angeles by Felicia LaSala

Heather Catania shot in Los Angeles by Felicia LaSala

Heather holds a BFA from The School of the Art Institute of Chicago, where she double majored in Visual Communication + Art Theory. At 18, she was one of sixty students globally to be accepted into the highly competitive Central St. Martins School of Design in London. Her career ignited when she was named NYLON Magazine's first Bookings Editor, where she strategized cover shoots, produced fashion editorials, wrangled celebrity talent, secured five international licensing deals to the Asian market, launched the brand’s first male print vertical, NYLON Guys, and executed NYLON’s first video platform, Nylon TV. From there, she was recruited to join Condé Nast, and then Hearst Publishing.

By her mid twenties, Heather had produced content for the world’s most prestigious international fashion brands, such as Harper’s Bazaar, ELLE, The New York Times’ T Magazine, Italian Vogue, GQ, In Style, Teen Vogue, Details, i-D, and Numero. While simultaneously working in publishing, Heather created branded advertising and viral digital campaigns for top tier clients such as Google Play, Samsung, M.A.C. Cosmetics, Nordstroms, Coach, Steve Madden, H&M, Bloomingdale’s, Marc Jacobs, Nike, Uniqlo, Spotify, Nokia, Diane von Furstenberg, Alexander Wang, and Urban Outfitters. She has also successfully produced and monetized over 1000+ videos, produced digital video campaigns for Google, Nordstrom, DKNY JEANS, Olay Fresh Effects, and PEPSI. 

 

Heather has worked with everyone from the world’s most renowned fashion magazines, celebrities, beauty experts, creatives, Fortune 500 companies, start-ups, media moguls, wellness brands, and everything in between.

Her Past + Present Clients include Teen Vogue, NYLON, Google Play Music, BeautyCon, Spotify, The Weinstein Company, BCBGeneration, Harper’s Bazaar, ELLE, In Style, The New York Times’ T Magazine, Italian Vogue, GQ, Vogue, Details, i-D, Samsung, Coach, Urban Outfitters, Steve Madden, H&M, Bloomingdale’s, Marc Jacobs, Nike, Uniqlo, Spotify, Nokia, Diane von Furstenberg, and  Alexander Wang.

 

EARLY ON....

Heather grew up in a suburb of New York City. She attended Boston University in her first year where she made Dean's List, then was accepted to the The School of the Art Institute of Chicago, where she earned a BFA in Photography, Commercial Design, and Art Theory. At the age of 18, a scout from Central St. Martins School of Art & Design in London arrived in Chicago. Heather was one of sixty students globally to be accepted into the highly competitive fashion photography program. She has also studied at The Pratt Institute and Parsons School of Design. 

 

HOW SHE GOT STARTED... 

At age 19, Heather landed an internship at PAPER Magazine with Fashion Editor Mickey Boardman while she was still attending college. She assisted on cover shoots with Kelis, Johnny Knoxville, and Maya Rudolph dressed as Donatella Versace from her popular SNL skit. 

While still working at PAPER Magazine, Heather walked a gift basket across the street to the NYLON offices that was accidentally sent to PAPER. She was hired at NYLON as a Beauty Intern, and within three weeks was promoted to Assistant to the Editor in Chief, Marvin Scott Jarrett. Her interest in photography and production lead her to scout models, produce photo shoots, work with stylists and photographers such as Terry Richardson, and publish her own photos of fashion and people in downtown NYC within the magazine. 

One year later, Heather was promoted to NYLON's first Bookings Editor. She  produced cover shoots and fashion editorials with Emma Stone, Kristen Stewart, Nicole Richie, Mary Kate Olsen, Zac Efron, Diddy, and Jonah Hill. She co-designed NYLON's first website, coordinated the overseas syndication of NYLON Japan, launched NYLON Guys, and strategized one of the first magazine YouTube partnerships with NYLON TV. 

 

CAREER...

By her early twenties, she was recruited to join a creative rebranding of JANE Magazine at Condé Nast.  Heather then earned freelance positions at ELLE and Details Magazine until she was interviewed to work at Harper's Bazaar and join the team at Hearst Publishing. Heather became Acting Senior Bookings Editor at Harper's Bazaar where she produced cover shoot and fashion editorials for Peter Lindbergh, Terry Richardson, Karl Lagerfeld, and Carter Smith.  

She has also produced freelance creative direction and production for publications that include Teen Vogue, In Style, ELLE, The New York Times’ T Magazine, Italian Vogue, GQ, In Style, Teen Vogue, Details, i-D, and TEN.

While simultaneously working in publishing, she created branded campaigns for top tier fashion clients such as Samsung, M.A.C. Cosmetics, Coach, Steve Madden, H&M, Bloomingdale’s, Marc Jacobs, Nike, Uniqlo, Nokia, Diane von Furstenberg, Alexander Wang, and Urban Outfitters. She also strategized a full scale E-Commerce build out for Bloomingdales.com

In 2011, Heather was invited to LA to conceptualize and produce a TV and digital series created for empowered females called The Conversation, an alternative interview series dedicated to authentic narratives from modern female role models. The series was Executive Produced by Demi Moore and Amanda de Cadenet. As Talent Producer, Heather booked A-List female guests like Gwyneth Paltrow, Lady Gaga, Jane Fonda, Alicia Keys, Olivia Wilde, Miley Cyrus, Diane von Furstenberg, Donna Karen, and Secretary Hilary Clinton

In 2012, Heather returned to NYLON to build a west coast presence and amplify their digital video vertical. She successfully produced all cover shoots, monetized 1000+ videos, and strategized episodic celebrity programming. I handled all Branded Content and Global Strategic Partnerships across Social, Digital, Print + Experiential for the likes of Nike, Google, Nordstrom, MAC Cosmetics, Chloé, Urban Outfitters, Puma, Absolut Vodka, and more. 

In 2016, Heather launched CLIMB Creative, a Digital Agency and Social Media Collective that creates top tier content and social experiences for influencers, media platforms, and lifestyle brands. I work with everyone from the world’s most fashion brands, celebrity influencers, YouTube stars, Fortune 500 companies, start-ups, media moguls, and non-profit organizations. 

 

Her Past + Present Clients include...

Google Play Music, BeautyCon, Spotify, The Weinstein Company, Steve Madden, BCBGeneration, white labeled digital experiences and social management for celebrity influencers (currently on NDA), Harper’s Bazaar, ELLE, The New York Times’ T Magazine, Italian Vogue, GQ, In Style, Teen Vogue, Details, i-D, Samsung, Coach, Steve Madden, H&M, Bloomingdale’s, Marc Jacobs, Nike, Uniqlo, Spotify, Nokia, Diane von Furstenberg, and  Alexander Wang.

 

Want to work with Heather? Drop her an email with project info or just to say hello!

 heather@heathercatania.tv